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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Brand product as a source of role identity
 Štanglová, Veronika ; Novotná, Eliška (advisor) ; Syrovátka, Oldřich (referee)
This thesis focuses on the analysis of the way a product label forms a customers identity and more precisely the identity of a given social group. The aim of this thesis is to analyse the way a product label contributes to the creation and formation of an individual consumers identity. It involves the analysis of the waya purchase of a certain kind of goods is related to the customers lifestyle or hisbelonging to a certain social group. The author of this thesis intends to capture the purchase behaviour and to evaluate to what extent a product label influences the creation of a customers identity.
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The Role of Prejudices in the Work with Romany Youth in Salesian Centres
 FUJDLOVÁ, Anna
Bachelor's thesis seeks an answer to the following question. Has the level of ethnological prejudice in interviewed employees of three Salesian Centers incresed or decreased thanks to contact and work with Romany ethnic. Thesis contains theoretical and practical part. First chapter of the Theoretical part clarifies the issue of prejudice. It points out their origin, development, and particularly the conditions leading to the reduction of prejudice. Second chapter deals with the Romany Ethnic, its history and and relationships with majority society. The Practical part includes two research projects and their results. Obtained data leads to conclusion, that majority of interviewed employees does not show an increase of prejudice while working with Romany children and youth. On the contrary, one third of them stated that the level of their prejudice decreases.
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